GeoDirectory: Better data for bigger markets
Dara Keogh points out how GeoDirectory’s services release the power of data, providing companies with reliable intelligence to gain efficiencies and search out new business.
From the daily post to your home’s electricity supply, GeoDirectory provides the technology that underpins many of our everyday services and is opening up new business opportunities in tough economic times. All companies need to know where their key assets are, where their customers are located and, maybe even more importantly, where they can seek out the potential to grow.
Data is the lifeblood of your businesses. And when a basic piece of information such as address is wrongly recorded, your reputation is damaged and faith in your systems can collapse. Think of the waste of resources when your business contacts a customer and you capture the wrong address details, not to mention the time and effort needed to correct it. Addresses are often given or heard incorrectly and, in our experience, between a third and two-thirds of customer details held by some medium and large companies don’t match GeoDirectory’s database, due to duplication or error.
With high quality assured, GeoDirectory’s database provides information that you can use both technically and strategically: for example, overlaying our products with census material to figure out your next move, key groups of potential customers and how to reach them.
Using the GeoDirectory, your company can access details of over 1.8 million buildings, just under 2.2 million addresses and 200,000 businesses. This will help you identify the customers that fit your profiles, thereby expanding your markets. Our products guarantee consistency by helping you stop errors and duplication at entry point. To help you find buildings and addresses fast, each building and business is assigned its own unique identifier or fingerprint and is labelled by its function, with companies categorised by the EU’s NACE coding system. GeoDirectory’s customer base incorporates government clients and spans a broad range of businesses of all sizes, including utilities, and logistics and distribution companies.
Our products help you cover residential and business addresses, geo-codes, electoral boundaries and business names. For example, GeoBusiness Locator is currently used to help businesses to identify where to establish and where competitors are already active.
Geographic information never stands still, nor do we. Through our partnership with An Post and Ordnance Survey Ireland, we gather, daily, information on changes to buildings, addresses and organisations. But we don’t stop there as we constantly engage with customers to enhance improve and modify our offering. We aim for the highest accuracy by updating the whole database on a rolling basis throughout the year and supplying the latest versions to customers every quarter, enabling you to have access to the most up-to-date, comprehensive and accurate data.
Looking ahead to postcodes, GeoDirectory products will provide an excellent platform for using this and exploiting these new data. However, in the meantime, you can gain fresh market knowledge and know your own data and geography better through our products, charting out your own route for your business model and where you want to be.
For more information, contact:
Dara Keogh, CEO
GeoDirectory
General Post Office
O’Connell Street, Dublin 1
Tel: +353 1 705 7005
Email: geodirectory@anpost.ie
